Starwood announced on February 25, 2015 that it will grant Starpoints for Starwood Preferred Guests who ride with Uber drivers. The ride share company is a service that offers an app to send private divers to pick up people who need rides. Starwood users need to connect their accounts with their Uber accounts and spend the night in a Starwood hotel.
Starwood Preferred Guests will a point for every $1 spent on Uber. Uber has come under fire because some protesters have said that Uber unfairly competes with taxi drivers. The service has been banned in Spain and Thailand. Use of Uber has also been criticized in mainland China and Taiwan.
Most of the people who oppose the ride share company feel that it’s unfair that taxi drivers are required to have special licenses and insurance to drive commercial vehicles while Uber drivers do not. Taxi drivers and companies are afraid that the ride-share program could negatively impact their bottom line.